Video
Video Description
In this video, I’m breaking down the top five mistakes contractors make on their websites and showing how to fix them to attract more clients and grow your business.
What You'll Learn in This Video:
1. Service Page Optimization: Why every service needs its own page and how it helps build trust and boost your SEO.
2. Importance of Quality Visuals: How using professional photos and videos can significantly impact client perception and conversion rates.
3. SEO Basics for Contractors: Easy SEO improvements, like optimizing title tags and H1 headers, that can make a big difference in your site’s visibility.
4. Simplifying Your Website’s Navigation: Why less is more when it comes to website menus and how to create a streamlined user experience.
5. Leveraging Social Proof: How to build trust with potential clients through project pages, testimonials, and real-life examples of your work.
Bonus Tips:
Discover the power of adding an FAQ section to service pages to proactively address client concerns.
Learn how to create compelling “before and after” project showcases that highlight your expertise and build credibility.
Don't miss out on these essential tips to turn your website into a powerful tool for generating leads and growing your contracting business!
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Keywords: contractor website mistakes, contractor marketing, website SEO for contractors, service page optimization, website navigation tips, website visuals, social proof for contractors, contractor lead generation, contractor website design, construction business tips, SEO for contractors, build trust online, website content strategy.
0:00 Intro
0:20 Service Page Structure
2:38 Low-Quality Photography
3:58 Basic SEO (Title Tags/H1 Tags)
5:06 Over Complicating the User Experience
6:31 You Need Social Proof