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2020 launches a new decade, so start the roaring 20s off on the right foot with these 5 Online Marketing tips!
#1 – EMAIL IS EVERYTHING – How many contractors do you know have email marketing set up? Not many. We have a client that has grown his contracting company from 2 million to 4 million a year just on email marketing alone.
#2 – WEBSITES ARE IMPORTANT – Your website is more important than ever before. It’s no longer acceptable to have a website that is “just okay.” You NEED a website that builds trust and become an everyday sales tool.
#3 – PROMOTIONS (Short Term) – While most of these tips are to build leads for the long term, in 2019 we learned how important promos are for immediate interest. A god promo offer can be the difference from a client being now and putting the project off for another month.
#4 – YOUTUBE – You’re not a director and we know that, so don’t try and be. If you’re not on YouTube yet and your contracting business isn’t utilizing video, then you’re falling behind. It’s not too late to start a YouTube channel, but if you wait until 2020 is BBQing, then it will be too late.
#5 – FACEBOOK IS DEAD – Building an organic Facebook post just isn’t cutting it anymore. Facebook Ads are now the key because Facebook is an auction site, so they reward the people who spend money with them.
We hope these 5 takeaways help propel you into an awesome 2020!
#ContractorGrowthNetwork #WhatWeLearned #2020Marketing