Truck Wraps & Logo Branding: How To Make Sure Your Business Stands Out (Contractor Growth Network)

Your logo sucks. Sometimes that’s what you need to hear because it’s true. Your brand needs to stand out to people. So how do you get your brand and logo to stand out?

Your logo is your brand, it’s on your trucks, your worksite signage, it’s even on your employee’s clothes! When people are driving past your trucks they need to resonate with your logo, something that’s SIMPLE and NOTICEABLE.

You have less than 2 seconds to catch a drivers eye and have them ponder what it is you provide. Do you want it to be generic or original?

Today, Logan drives you around the Charlotte area showing you the importance of your logo and brand. In one neighborhood we passed nearly a dozen contractors and guess which ones stood out…watch the video and COMMENT what stood out to you?

0:00 – Why your branding matters
0:28 – Key Points for Effective Yard Signs
1:10 – Matching Sign Quality with Service Value
2:07 – Avoiding Overcrowded Sign Designs
4:08 – Examples of Professional Yard Signs
6:51 – Importance of High-Quality Truck Wraps
9:56 – Simplicity in Branding for Effectiveness
11:18 – Back to Office: Logo Design Principles
13:01 – Client Logo Redesign and Feedback