The Building Code Ep. 230: Why builders should prioritize content and storytelling

On this episode of the “The Building Code,” Zach and Charley are chatting with Morgan Molitor, co-founder and creative director at Construction2style. As a husband and wife duo, Morgan and her husband Jamie have used their guiding principle of authenticity to turn what started as a lifestyle blog into a vibrant design + build company and small media enterprise.

Listen to the full episode to hear more about how things like content, storytelling and offering value through workshops and courses can help promote your business’s brand.

Visit their website to learn more about Construction2style: https://construction2style.com/

Check out their educational content:
• Workshops: https://construction2style.com/workshops/
• Online courses: https://construction2style.com/courses/

Read their Behind the Business series to see how Construction2style has grown with the help of Buildertrend: https://buildertrend.com/blog/crafting-sanctuary-spaces/

Read the shownotes for this episode here:
(add page link here)

Join “The Building Code” Facebook group:
https://www.facebook.com/groups/thebuildingcodecrew/

FACEBOOK: https://www.facebook.com/buildertrend/
INSTAGRAM: https://www.instagram.com/buildertrend/
TWITTER: https://twitter.com/Buildertrend/
YOUTUBE: / @buildertrend
LINKEDIN: https://www.linkedin.com/company/buildertrend
#Buildertrend #BuiltWithBuildertrend #constructionsoftware

0:00-3:29 Intro u0026 getting familiar with Morgan Molitor and brand strategy
3:30-7:36 Get to know Construction2style and the Molitor family
7:37-10:15 What was the motivation behind the Construction2Style business
10:16-17:12 Creating an effective brand strategy
17:13-22:18 How to level up in a construction business
22:19-26:12 The brand marketing and voice is vital for consistency in your company
26:13-31:24 Strategies around building additional revenue
31:25-33:15 Where to get Construction2Style workshops and courses
33:16-39:06 Recap of the episode u0026 Outro