Is Your Sales to Production Handoff Killing You?

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How did Plus Construction owner and Breakthrough Academy Member Charlie Bethell go from endless callbacks, cash crunches and frustration to selling and building 500 decks a year?

Systemizing and optimizing. And a lot of it.

Today, Charlie’s on the show to talk about his digital marketing strategies, which bring in 60% of the businesses annual leads, and the massive changes he made to his sales-to-production handoff.

In other words, we’re diving into the secrets of a high-volume contractor.

Episode highlights:
– Learn the strategies and tactics Charlie Bethell uses to get 60% of his leads from digital marketing initiatives.
– Find out which implementation items Charlie used to vastly improve his sales-to-production handoff, resulting in higher customer satisfaction, better team morale and more profitable jobs.
– Hear how Charlie hit his BHAG five years early and what he learned in the process.

00:00 – Intro
01:52 – About Charlie's "Want to Have" Business
04:08 – Charlie's Killer Digital Marketing Funnel
22:04- 3 Digital Marketing Mistakes to Avoid
23:58 – Why Sales to Production Handoff is so Hard
29:17 – 3 Antidotes to Sales to Production Issues
46:19 – How Charlie hit his BHAG 2 Years Early

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