Price-sensitive vs. value-sensitive know your audience. #shorts

Half of clients fear overpaying, while the other half fear missing out on quality. The key? Address both concerns in your presentation. For metal roofs, I use this hook: 'Whether you buy today or not, you’ll pay for a metal roof in your lifetime.' It’s all about showing the value while easing price concerns. Are you connecting with your clients the right way? 💡

#ContractorAI #SalesPsychology #PriceVsValue #ClientNeeds #SmartSelling #SalesSuccess #ContractorGrowth #WinMoreDeals #ClientRelationships #SalesTips