CEO Secrets on Construction Business Branding and Beating the Competition

In our latest podcast episode, we are joined by John Lenker, CEO of Lenker. His company specialise in growth and branding strategies for construction businesses.

If you are running a construction business this is an episode to not miss!!

In our exclusive interview, John delves into the pivotal role of branding and strategic decision-making in the construction industry. Discover how to make your business stand out in a competitive market by developing a unique value proposition. How to understand your competition to give you another edge.

John shares his vast expertise in competitor analysis, financial planning, and the impact of digital marketing tools in enhancing customer acquisition and business growth. Whether you're a small business owner in construction or a budding entrepreneur, this episode is packed with valuable insights to propel your business forward. Tune in to learn from an industry expert and take your construction business to new heights!

⏱️ Timestamps:
0:00 – Introduction to John Lenker, CEO of Lenker
2:20 – How to make your business stand out from a crowded market
4:40 – Don't copy your competition, learn to stay ahead of the curve
9:24 – The importance of getting your brand and branding correct
15:28 – One size fits all is not a good approach to branding – learn why
18:42 – Best tools you can use to get your brand to stand out
28:26 – Why a strong brand can help your business

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Links to find more about John Lanker:
https://www.lenker.com/
https://lenker.com/gregwilkes

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