Video
Video Description
What Youโll Learn: Why offers and positioning matter for business growth
๐ The difference between competing in "red ocean" vs. "blue ocean" markets
๐ชHow to build an offer that your ideal customers will love
๐ต Pricing tips: Should you be the most expensive?
The 7 Ps of offer creation: Price, Place, Promotion, People, Process, Physical Evidence, Product Mix
๐ทโโ๏ธ Real-life examples from successful contractors
๐ Subscribe for more tips on growing your contractor business!
๐ Chapters:0:00 – Introduction u0026 Workbook Access ๐ 0:15 – Recap of Last Week: Offers u0026 Positioning ๐ 0:45 – Why You Need to Take Action on Your Offer ๐ฅ 2:00 – Have You Made Your Own Offer Yet? ๐ค 3:45 – Rot Repair Ad Campaign Example ๐ก 5:30 – Core Offer vs. Targeted Offers ๐ฏ 7:30 – Blue Ocean vs. Red Ocean Explained ๐ 10:00 – The Importance of Being Different: Donโt Just Compete on Price ๐ธ 13:00 – Building Your Offer for Ideal Clients ๐ 15:30 – High Price vs. Low Price Strategy ๐ 18:00 – Why Being the Highest Price Can Be a Good Thing ๐ต 21:30 – Location-Based Offers: What You Need to Know ๐ 23:30 – How to Adjust Offers for Different Markets ๐ 26:00 – Promoting Your Offer Effectively ๐ข 28:30 – How Cultural Differences Affect Your Offer ๐ 30:45 – Validating Your Offer: Market Feedback ๐ 32:00 – How to Build and Scale a Strong Offer ๐ 35:30 – Why the Process is Important in Your Offer โ๏ธ 40:00 – Physical Evidence: Deliver What You Promise ๐ 44:00 – Using Subcontractors to Support Your Offer ๐ 50:00 – Seasonal Offers: Examples from the Real World ๐ 53:00 – Recurring Revenue Offers u0026 Maintenance Programs ๐ 57:00 – Sales Trends and Product Mix Strategy ๐ 1:00:00 – How a SWOT Analysis Can Help Validate Your Offer ๐ 1:03:30 – Conclusion u0026 Next Steps
๐contractor business growth, offer creation, contractor marketing, sales strategy for contractors, pricing strategy, home service providers, blue ocean strategy, scaling contractor business, trade contractor tips, contractor lead generation, positioning and offers, validate your offer, construction business
marketingHashtags: #ContractorBusiness #OfferCreation #SalesStrategy #HomeServiceProviders #constructionbusiness
Grab our free 50 page sales playbook- https://thecontractor.ai/100k-sitting
Subscribe to Contractor AI for the Latest in Construction Business Growth! ๐https://www.youtube.com/channel/UCIUX87PZ5xAKrco4Mo2psyA
๐Join Our Exclusive Facebook Contractor Community:
https://www.facebook.com/groups/768256874420820
๐Want more training like this Join Our Skool Community
https://www.skool.com/thecontractorai…
Ready to Elevate Your Contracting Business? Let's Discuss Your Goals:
Book a Free Game Plan Call: https://thecontractor.ai/book-call
Connect with Us on Social Media:
Facebook:๐ https://www.facebook.com/TheContractoAiGroup
Instagram:๐ https://www.instagram.com/thecontractoraigroup/
LinkedIn: ๐ https://www.linkedin.com/in/jay-carter01/
Get in Touch:
Email: jay.carter@thecontractor.ai