How smart builders only pay for leads after they turn into projects #shorts

Marketing can get expensive. Website, ads, lead generation…it all adds up.

But there's one powerful marketing strategy that's cash-positive: referrals.

Why referrals are still gold:
• People trust their friends and family. A referral from someone who loved their new kitchen is more likely to convert than a cold lead.
• Faster ROI. Leads can take months to convert, but happy customers can bring you business today.

Build a referral program that incentivizes your happy customers to spread the word. Watch our episode, “Must-Know Financial Literacy u0026 Business Strategies For $2M+ Construction Companies”, to learn more (link in bio).

#theprofessionalbuilder #thebuildersladderpodcast #homebuilder #constructionlifestyle #constructionmarketing