How to Grow Your Contracting Business with Proven Strategies

In this video, Jay Carter discusses how contractors can plan their marketing strategies to maintain business momentum during slower periods, such as January and February. He highlights the importance of tracking both leading and lagging indicators to measure marketing performance effectively. Leading indicators include metrics like website traffic and conversion rates, while lagging indicators focus on outcomes such as customer acquisition cost and overall revenue growth.Jay emphasizes the significance of measurable marketing, encouraging contractors to focus on direct response strategies rather than brand marketing, especially for companies under $3-4 million in revenue. He introduces a variety of low-cost, actionable marketing tactics, including optimizing Google My Business profiles, leveraging social media engagement, utilizing community groups on platforms like Facebook, and creating content for YouTube to build local authority.By stacking marketing efforts, contractors can maximize their outreach and lower their customer acquisition costs, creating long-term business growth. Jay also encourages participants to focus on content repurposing, SEO, and community involvement to build brand awareness and trust in their local markets.

Chapters:
[00:00:03] – Introduction and WelcomeThe host introduces the session, focusing on how to maintain business momentum during slow periods.

[00:00:10] – Understanding Seasonal SlowdownsExplanation of typical business downturns after busy seasons like the holidays and the importance of planning ahead.

[00:00:34] – Importance of Sales Trend AnalysisEncouragement to analyze past sales trends and implement a marketing strategy that sustains business during quieter months.

[00:01:32] – Measurable Marketing with IndicatorsIntroduction to the concepts of leading and lagging indicators for tracking marketing performance.

[00:02:15] – Understanding Leading and Lagging IndicatorsA deeper dive into leading indicators (e.g., website traffic, conversion rates) and lagging indicators (e.g., customer acquisition cost, revenue growth).

[00:03:00] – Planning Marketing CampaignsHow to effectively plan marketing campaigns using measurable data, and strategies to adjust efforts based on performance.

[00:05:00] – Cost-Effective Marketing StrategiesIntroduction of various low-cost marketing techniques, including social media, local SEO, and community engagement to drive leads and visibility.

[00:10:00] – Stacking Marketing Efforts for Maximum ImpactThe importance of using multiple marketing channels and repurposing content for better results and lower customer acquisition costs.

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