Marketing Tactics to Implement on Your Next Job (feat. Sean Holleran)

Join Logan Shinholser as he talks to CGN's social media expert, Sean Holleran, diving deep into essential marketing strategies for contractors to promote their work effectively at job sites.

As the busy summer season rolls on, Logan and Sean emphasize the importance of capturing content from ongoing projects to create impactful marketing materials.

The discussion highlights practical tactics, including the use of yard signs, door hangers, and effective photography to showcase before-and-after transformations. This week, learn how to position yourself as a leader in your community, foster neighborly connections, and promote your work confidently.

Whether you’re just starting out or looking to enhance your marketing efforts, this episode is packed with actionable insights to help your contracting business flourish.

Key Points:
Introduction and Importance of Social Media (00:01)
Seasonal Challenges and Timing for Marketing (01:11)
Key Offline Marketing Tactics: Yard Signs and Door Hangers (03:14)
Effective Use of Branded Trucks and Client Advocacy (08:59)
Online Marketing Strategies: Before and After Photos (18:47)
DIY Videography Tips and Project Walkthroughs (25:13)
Requesting Client Reviews and Building Online Presence (33:55)
Hosting Client Parties to Enhance Brand Presence (44:07)