Professional Builders Secrets EP 84: How To Sign Contracts 12 Months In Advance With Roland Nairnsey

Professional Builders Secrets brings you an exclusive episode with new home sales coach and founder of New Home Sales Plus, Roland Nairnsey. Throughout this episode, Roland outlines where builders struggle today when it comes to contracts and sales, and shares his insights on the tactics profitable builders use to sign contracts 12 months in advance.

Inside episode 84 you will discover

How to customise pitches based on prospects' needs and create urgency to close future agreements

How to identify ideal buying personas and understand customer preferences in contracts

Effective sales and marketing tactics in the construction industry today

Trends in the building space

And much, much more.

Listen to the full episode to uncover the sales and marketing tactics that work in the industry and learn how to start signing contracts months in advance.

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0:00 Introduction
1:43 About Roland and what his company specialises in
4:02 Where builders struggle when it comes to contracts and sales
14:15 What customers are looking for in contracts
17:31 Discovering the character of your clients
24:19 What type of buying persona or avatar you should look for
30:38 Sales and marketing tactics that are working in the industry
34:35 Common blind spots builders have in their agreements