Professional Builders Secrets Episode 80: How To Use Video To Tell Stories With Andy Johnston

Professional Builders Secrets brings you an exclusive episode with Andy Johnston, Director at Expansion Media. Throughout this episode, Andy delves into the importance of video storytelling for builders and shares his expertise in creating engaging videos, tips on repurposing them and how often builders should consider producing video content.

Inside episode 80 you will discover

Why video is such a powerful way to connect with your clients
The types of videos builders should produce
Tips builders can use to prepare for video production
How to tell your story and get comfortable on camera
The importance of project showcases and client testimonials in your marketing strategy
And much, much more.

Listen to the full episode to uncover the key elements builders should focus on when creating video content, and how to overcome the challenges they may face in the process.

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0:00 Introduction
2:11 Why video and storytelling is so important
3:28 What should builders be paying attention to when it comes to videos?
4:37 What types of videos do you shoot for builders and how do you bring those stories to life?
6:45 The key challenges builders face when it comes to video
17:03 What type of sentiment you need to capture for builders and their audiences
18:25 What goes into the post-production process?
20:31 How builders can repurpose their videos