The Building Code Ep. 238: Elevating your online brand – because first impressions matter

On this episode of “The Building Code,” Charley and Courtney are chatting with Katlyn Slocum, creative director at Katlyn Slocum Design. Katlyn grew up around the construction industry with all the men in her family working in the trades. She saw firsthand the hard work they put into building their businesses, which is what led to her passion of helping contracting companies find success through powerful websites.

Tune in to the full episode to learn for tips on how to strengthen your construction bussiness’s website and branding to boost sales – and profits.

Head over to Katlyn Slocum Design to learn more about the website design services she offers to home builders: https://www.katlynslocumdesign.com/

Download Katlyn’s free checklist “10 Things Every Home Builder Needs on Their Website”: https://www.katlynslocumdesign.com/freebies

Want to DIY for you website? Learn more about Katlyn’s Sanctuary Homes Template: https://www.katlynslocumdesign.com/sanctuary-homes-template

Check out Building a StoryBrand by Donald Miller: https://storybrand.com/building-a-storybrand-book/

Use hotjar’s free, real-time user behavior tool to see how people are interacting with your website: https://www.hotjar.com/

Read the shownotes for this episode here:
https://buildertrend.com/podcast/the-building-code/238-katlyn-slocum/

Join “The Building Code” Facebook group:
https://www.facebook.com/groups/thebuildingcodecrew/

FACEBOOK: https://www.facebook.com/buildertrend/
INSTAGRAM: https://www.instagram.com/buildertrend/
TWITTER: https://twitter.com/Buildertrend/
YOUTUBE: / @buildertrend
LINKEDIN: https://www.linkedin.com/company/buildertrend
#Buildertrend #BuiltWithBuildertrend #constructionsoftware

0:00-4:49 – Intro and get to know Katlyn Slocum from Katlyn Slocum Design
4:50-6:50 – How Katlyn decided to specialize on homebuilder websites
6:51-9:36 – Some of the goals homebuilders have when they come to Katlyn Slocum Design
9:37-12:43 – Building your brand and knowing your target audience to build your brand
12:44-14:36 – Putting equal effort for both your clients but also your company
14:37-17:42 – How to drive people to your website
17:43:21:47 – What metrics to look at to measure the success of the website
21:48-24:12 – Messaging to the customer you want
24:13-25:36 – Being authentic to yourself and your brand on your website to let the customer know who you are and the type of relationship you will bring to the table
25:37-29:27 – Katlyn’s pitch to builders to invest in their website
29:28-33:39 – Is your website helping you reach your business goals?
33:40-35:51 – How to get more insights on how your website is serving your customer
35:52-38:34 – Things builders should stop doing on their websites
38:35-39:09 – Free resources for builders on Katlyn Slocum Design’s website
39:10-43:07 – Outro and video recap