Why Most Websites Suck (and How to Make Yours Better)

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Did you get your website built because you knew you needed one? Or did you have it thoughtfully designed and optimized to get you leads?

The truth is that 9/10 of your competition's websites are poorly designed and under-optimized. And if your website just exists to check a box on your marketing to-do list, yours probably is too.

Our guest today, Bryce Choquer, is the founder of Choquer Creative, a web design and SEO Agency that specializes in building websites for trades and construction companies. In this episode, he breaks down the framework he uses to get contractors more leads from their websites.

Highlights:
– Learn what, specifically, makes a website “good” or “bad,” in terms of the volume and quality of leads it collects for contractors.
– Gain a better understanding of the psychology behind the way people interact with websites, and how to use it to your advantage.
– Get concrete examples of the framework Bryce Choquer of Choquer Creative uses to get more leads for trades and construction companies.

00:00 – Intro
02:17 – Why most contractors think about their website wrong
04:04 – Impacts of a changing market on your website
05:39 – Breaking down a good website: Site structure
07:34 – Case study: Rockson u0026 Sons
9:38 – Importance of A/B testing
10:40 – Engaging headlines
14:42 – F and Z patterns
16:53 – Trust-building sections
19:31 – Addressing pain points
22:32 – Bringing it all together
24:12 – Breaking down a good website: Copy
31:41 – Breaking down a good website: Imagery u0026 video
37:15 – What will contractors notice with an improved site?
37:51 – How to connect with Bryce

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